Old Chewits adverts

One the first 'zilla style things I saw growing up was The Muncher, a mascot for Chewits sweets in the UK. In the 80s he was a classic B-Movies clay-mation monster. In the early 90s the colour sceme got brighter and the monster more cartoon like, but still clay-mation. Then in the late 90s they made the jump to 2D animation, also renaming him to The Chewitsaurus. Now he's seen less on TV, and more as an internet logo mascot known as 'Chewie'.

The old clay-mation adverts were a lot of fun, usually involving The Muncher eating various other things (vehicles, the Taj Mahal, Barrow-In-Furness's bus depot) but always found Chewits to be, well... chewiest!

The hardest video to find has been the early 90s commercial. The new-look Muncher was trying out rubber boats, rubber tires and something else trying to find something chewy. Eventually he settled on Chewits, naturally! Do you remember this advert? If so please get in touch just so I know I'm not going mad! I'd love to see it again. It's interesting to see how to image has evolved and you can find more Chewits videos on zillastyle's Youtube page linked below. In the meantime here's my favourite from the 80s version.

Youtube - zillastyledotcom
Chewits - Official Website